
When working with an expressive seller, your goal is to let them talk and sell themselves on why they should hire you and sign the contract. Have you ever been in a conversation with someone who is extremely animated and just doesn’t stop talking? Maybe you’ve encountered this person at a party with many people circled around him or her? The expressive person enjoys attention, typically wears bright colors, likes being flashy, and tends to run late.

They make their decisions very logically and with very little emotion. Show them graphs, percentages, statistics, and then allow them some time to process everything. When working with an analytical seller or buyer, it’s important for you to cover each comp in detail. They are usually perfectionists who take a systematic approach to most of the things they do. People who are analytical generally enjoy or even get a thrill out of working with specific details. I’ve put together a synopsis of each personality type so you can “read” your clients and at the same time, better understand yourself. That’s your goal, right? As Mike Ferry says, there are four distinct personality types that each and every one of us fall under: Analytical, Amiable, Driver, and Expressive.

Understanding the difference in personality types can give a real estate agent a major advantage, and result in their closing more deals.
